Professional work

Red Bull Work

4 years at Red Bull HQ in Austria building redbull.com

I spent four years at Red Bull Media House headquarters in Salzburg, Austria, working on the platforms behind redbull.com and exploring new ways to experience its content.

Building the platform

In the Platforms Team, I worked on redbull.com: athlete profiles, live event coverage and multimedia features for a global audience. The platform had to support the traffic that came with major events and racing competitions.

Red Bull Stratos anniversary website

Red Bull Stratos: The Edge of Space.

Exploring new ways to experience content

Alongside the platform work, I experimented with VR, AR, interactive media and capture techniques. This work explored how people could experience Red Bull’s sports content beyond a conventional web page or video.

James Milton holding his Red Bull Digital Product Specialist business card

Across the Red Bull web presence

These website captures show the range of athlete stories, racing coverage and event information across the platform.

James Milton at Red Bull Hangar-7, Salzburg
At Red Bull Hangar-7, Salzburg.